The Principal Register

 

Most trademarks, when registered, are registered on the Principal Register.

Registration on the Principal Register provides these benefits:

  • exclusive nationwide ownership of the mark (except where the mark is already being used by prior users who may not have registered the mark)
  • official notice to the world that the mark is unavailable
  • the right to put an ® after the mark, which lets the world know that the mark has been registered
  • a legal presumption that the registrant is the owner of the mark (which means the registrant won’t have to prove ownership if a trademark disptue ends up in court).

These benefits make it easier to win an infringement lawsuit and make it more likely that damages may be collected for the infringement. 

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